PROBLEM:

Briefed to conceptualise, script and star in an advertisement for Mother’s Day with OpenTable.

ACTION:

Worked alongside the creative agency and client to create an advertisement that resonated with both mothers and children who would be encouraged to book a restaurant, as a result.

RESULT:

Provided multiple concept ideas, alongside working on many edits of the script itself. Also, spent a full day acting as the four different characters within both ads. The ad was posted on paid social (YouTube and Instagram) and received over 1M+ reach cross-platform driving an increase in bookings.